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Shannon Henson

Principal
East
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About Freelancer

Mission-driven nonprofit leader and global event strategist with 20+ years of experience in event planning, volunteer management, fundraising, and organizational development. Proven record of building operational infrastructure, leading teams, managing event logistics from start to finish and negotiating powerful partner contracts. Adept at building community partnerships, cultivating relationships, and driving engagement through innovative programming and strategic planning. With a foundation in customer service, I bring strong interpersonal skills to every stage of my work. Committed to continuous professional development, I prioritize staying ahead of industry trends and best practices.

Gallery

Education

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Fashion: Clothing & Textiles in Business
University of Central Missouri

Work & Experience

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4/2024 Principal
Global Conference Management Services

Performing full-circle meeting and conference planning, venue sourcing, contract negotiations, budget analysis, on-site execution and consulting in a contract capacity.

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12/2021 - 3/2024 Manager, Meetings & Exhibitions
Kellen

 Directed successful execution of hotel Requests for Proposals (RFPs). Planning included contracts, meeting specifications, venue sourcing, hotel room block management and budget development. Oversaw up to eight international and domestic clients and thirteen conferences.  Advised clients of emerging technologies, processes, best practices and impact on attendee engagement.  Served as mentor to new team members, coaching them on processes, industry terms and Kellen’s recommended practices resulting in excellent morale, open communication and constant growth.  Elevated team members performance through training, feedback, cross-training in a positive work environment.

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1/2019 - 9/2022 Marketing Event Specialist
Shook, Hardy & Bacon LLP

 Orchestrated 2019 Annual Update of the Law, full day educational conference hosting 1200 attendees and providing CLE credits through both live and streaming sessions.  Accomplished $20k savings by cutting unnecessary spending from budget; resources were used to introduce a new production company alleviating team-members responsibilities and adding production value.  Planned and executed full-circle planning for 85+ additional client and business development events annually; events included sporting events, CLE programs, symposiums, trade show booths, virtual tastings, webinars and other client building events.

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6/2009 - 5/2016 Director, Meetings & Exhibits
International Association of Operative Millers (IAOM)

 Directed all aspects of one annual conference with attendance of 850+ and two international conferences in APAC, EMEA and LATAM with attendance from 100 to 250.  Designed all aspects of three board meetings, three combined committee meetings and several member education programs.  Additional contributions included show sales, sponsorship sales, ad sales for annual membership directory, foundation silent and live auction management; achieved increased trade show booth sales by 40% annually.  Served as member of both the Spokane CVB Customer Advisory Board and the Buffalo, NY CVB Customer Advisory Council.  Core Skills include venue sourcing, rate and contract negotiation for all vendors, budget development and execution, food and beverage/catering arrangements, sleeping room block management, ground transportation, speaker management, volunteer management, committee management, A/V coordination, booth and ad sales, exhibitor prospectus design, management of trade show of approximately 195 booths and room layout, and marketing.

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1/2007 - 6/2008 Senior Coordinator - Cerner Health Conference
Cerner (now Oracle)

 Played key role in five-member team, planning B2B user conference in the SaaS space for approximately 4K client, non-client and associate attendees.  Administered conference budget of $2+M; selected to serve as an inaugural member of the Customer Advisory Board for WingateWeb.  Orchestrated event management system from inception to on-site delivery, pre-conference and on-site registration management at convention center and six satellite locations, managed the room blocks for seven hotels (to over 85% pick up), planned catering for all breaks, receptions, lunches and ancillary meetings for 4000 people, all signage planning for the conference center and surrounding hotels, vendor management including serving as primary point of contact for all hotels and the convention center.

AMCI & Other Certifications

Reviews

$50.00 - $150.00 / hr