As the Founder and Marketing & Communications Consultant at It's Beyond Marketing, I partner with businesses to elevate both external brand presence and internal communications strategy. I deliver tailored solutions across marketing, copywriting, strategic planning, project management and event coordination, helping clients clarify their message, engage their audience and execute with impact. My approach combines compelling storytelling with strategic execution to help brands communicate clearly, build trust and deliver meaningful impact.

• Develop and execute global communication strategies to engage and inspire employees, aligning with key business initiatives. • Collaborate with senior leadership to develop compelling communication updates including enterprise meeting agendas, executive talking points, memos, newsletters, video updates and intranet articles, ensuring key messages resonate across diverse audiences. • Strategic communications support for DE&I, Corporate Social Responsibility, Sustainability and cross-functional teams at Amway, creating impactful stories that highlight progress and achievements. • Create engaging messages and innovative content for internal communication platforms to increase employee engagement and strengthen the internal brand narrative. • Partner with human resources on employee engagement, recognition and appreciation initiatives aimed at driving higher employee engagement scores and reinforcing a positive organizational culture.

• Project lead on annual service line marketing campaigns. - Notable campaigns: Breast Cancer Awareness - increased website visits by 46%, calls by 21% and appointments by 5% - Urgent Care Campaign - increased patient volume by 20%. • Content manager of Helen DeVos Children's Hospital Facebook, Instagram and Twitter accounts - Increased Facebook posts by 71%, engagement by 12% and Instagram followers by 11% in 12 months. • Guided marketing campaigns from strategy to execution and report on weekly metrics to optimize campaigns. • Collaborated across departments to achieve success and elevate Spectrum Health's brand. • Analyzed campaign metrics and present monthly reports. • Developed strategic and creative posts for Spectrum Health's social media outlets. • Worked with agencies to develop creative concepts and purchase media.

• Contributed to 32.3% company sales growth through strategic marketing initiatives. • Worked in conjunction with Director of Marketing and Operations team to formulate and implement strategic promotions and key marketing efforts. • Strategically planned digital marketing campaigns using Google AdWords, Google Analytics & Facebook Ads Manager. • Content manager of company-wide social media platforms. • Created press releases and represented company brands in public relations efforts including radio interviews and television appearances. • Assisted Director of Marketing with graphic design needs.

Led the coordination of grassroots marketing initiatives through participation in local events and partnerships with community organizations. • Streamlined philanthropic endeavors for each market, planned companywide special events and corporate functions. • Spearheaded the marketing initiative for Wendy’s Coats for Combos promotion and increased coat donation by 500. • Coordinated Wendy’s Change a Child’s Life campaign and exceeded fundraising goal by $10,000. • Developed a financial plan for company events and managed monthly budgets.