Optimized digital marketing strategies using Sprout Social and Google Analytics while managing content distribution across social media, email, website, and print channels Developed and executed comprehensive social media content plans, integrating company events, promotions, and brand messaging while ensuring brand consistency across all marketing efforts Coordinated internal and external marketing communications, ensuring alignment with organizational goals and facilitating efficient information flow through an intranet platform Lead cross-departmental efforts to strategize key growth campaigns, managing multiple projects concurrently with a focus on deadlines, budgets, and quality outcomes Analyzed and reported on marketing performance, presenting key metrics on social media, paid ads, campaigns, and website traffic to leadership for data-driven decision-making