Help clients get more from their marketing efforts by: -Defining clearer connections between business + brand + marketing + customer -Conducting brand workshops to surface brand value, proposition, goals and identity -Designing marketing strategies and tactics that are on brand, in budget and delivered on time -Identifying opportunities for marketing process efficiencies, data analysis, and tactic(s) optimization

Manage Pella Windows & Doors Corporate Social Media Strategy

-Responsible for driving awareness, loyalty, advocacy, and lead generation through digital tactics -Test for optimization and targeting for digital marketing initiatives through AB and multivariate testing, target marketing, behavioral targeting, contextual targeting and recommendations marketing -Identify critical conversion points and drop off points and optimize user funnels

- Help clients develop integrated marketing campaigns that deliver bottom-line results - Craft innovative marketing strategies that are considerate of the buyer's journey - Lead team responsible for delivering tactical executions of integrated marketing plans - Act as editor-in-chief for content developed to promote dig and clients

- Responsible for developing integrated marketing strategies for system-wide campaigns - Manage campaigns from strategy to execution and optimization on time and in budget - Asked to assist in special assignments to improve system processes for increased efficiency

MidAmerican Energy Company logo Customer Relations Representative (Corporate Communications)Customer Relations Representative (Corporate Communications) MidAmerican Energy CompanyMidAmerican Energy Company Jan 2018 - Oct 2018 · 10 mosJan 2018 to Oct 2018 · 10 mos Des Moines, IowaDes Moines, Iowa - Support and promote MidAmerican Energy brand through social media channels and digital communications (e-Newsletters and emails) - Analyze and report on communications strategies to optimize engagement of target audience(s) - Implement project management tool for team to increase team efficiency

- Manage day-to-day operations of strategic marketing initiatives, campaigns, communications and projects (digital and traditional) - Manage daily operations of Marketing Team and direct reports - Assist Vice President with the development and implementation of annual marketing plan and budget, which includes strategies for branding, advertising, e-commerce initiatives, website/mobile development, public relations, media relations, publications, social media, special events and program design - Manage all aspects of co-op advertising program – program design, integrated media plan, prospecting, selling, fulfillment and relationship management

- Lead, facilitate and execute individual disability insurance product marketing campaigns - Design and develop digital marketing content strategy for producer and consumer use - Collaborate with distribution partners to set marketing strategy and execution of promotions

- Responsible for consultation, development and execution of multiple digital media strategies - Execute email and website campaigns to drive awareness, acquisition and loyalty for Credit Card Program - Analyze data and provides recommendations for the development of new digital strategies

- Manage company digital strategy, including social media accounts, blog, e-Newsletters and marketing automation implementation - Write and edit content for company press releases, social media, blog, e-Newsletters, and automated e-mail campaigns - Responsible for analyzing and interpreting digital data to optimize customer experience - Manage creative agency relationship - coordinating launch of new website, implementing a marketing automation tool, creating strategic marketing themes and developing content / assets as part of execution of strategic marketing themes

- Asked to join the AMG team as a Communication Strategist to assist in the development and execution of complex AMG communication plans - Develop best practice processes for monthly firm submissions - Find ways to leverage materials and processes to better support firm efforts

- Assist in the development of complex communication plans - Independently manage and execute award-winning communication campaigns - Support Principal brand image and value proposition through print and electronic messaging

- Create global marketing materials to promote Principal Global Investors and its products - Manage presentation needs on behalf of Principal Real Estate Investors - Coordinate media activities such as podcasts for Principal Real Estate Investors

- Understand current market trends and future product trends to provide suggestions for product pricing and positioning strategies - Work with management to determine priority projects based on market trends - Manage product development and launch using competitive analysis to provide pricing recommendation, project scope and product placement within current product portfolio and train field representatives on product features

- Responsible for coordinating and managing processes and relationships with internal and external agencies - Manage branch creative advertisement activities, including creative proofing, tagging accuracy and disclaimer accuracy - Perform other marketing activities, including updating website promotions (using HTML coding), media plans and internal systems to track media effectiveness

- Assist Heritage Division marketing team with new project launches and act as a contact for sales representatives - Simulate amount of savings for new project launches for customers in computer simulation program - Create competitive analysis to better understand Pella position in the marketplace and present information to superiors

- Manage and develop 28 direct reports - Align labor to meet productivity standards in a dynamic market - Responsible for meeting the needs of internal and external demand